A new service in your portfolio: Guides that turn into visits and sales.
Bring the brands you work with a Guide with a perk at every point of sale. The agency creates the campaign, and Doubly runs the rest.
| Market | Outlets | Validations |
|---|---|---|
| Recife | 18 | 1.126 |
| Olinda | 9 | 540 |
| João Pessoa | 12 | 688 |
Bring the Michelin Guide effect to your clients' brands
A tire brand became the reference for restaurants. And the Guide was created to sell tires.
Market reference. Doubly has no relationship with Michelin. History checked at guide.michelin.com.
What the format brings your client
Something new for the agency's portfolio that can raise client satisfaction and the budget they put your way.
Built for digital
The brand appears inside curated picks people save and use on their phones.
A new conversation with shoppers
A perk at every place gives people a reason to go to the counter.
Fully integrated
Page, app, validation and data on one platform, with no development by the agency.
Branding and trade in the same report
From discovery to validation at the counter, with numbers to show the client.
“Does this compete with what I sell?”
It adds up. The Guide becomes one more agency deliverable and shows the sales that influence generated.
of companies struggle to measure the ROI of influencer marketing.
YOUPIX and Nielsen, ROI & Influência 2025, 187 brand and agency professionalsstruggle to prove their campaigns work.
YOUPIX and Nielsen, ROI & Influência 2025Three formats
What changes is who signs the Guide and how long it stays live. In all of them, cover, name, copy and choice of places go through the agency's creative direction.
The Guides shown here are illustrative examples. Profiles and prices are not real.
The Guide belongs to the brand
The brand signs the curation of the outlets that carry the product. Each one offers a perk, and the Guide brings shoppers there.
The brand and a local creator
The curation and the audience belong to the creator, and the byline is shared with the brand. It can be a new Guide or one that's already live.
For an event or a season
A festival, a launch or a travel route. The Guide stays live for as long as the activation runs and returns for the next edition.
Ideas to take to your client
Six campaigns to pitch at your next brand meeting, each in one of the three formats.
Illustrative ideas. Brands, profiles and prices are fictional.
One month, thirty bakeries
A pastry made with the product at every bakery in town, for a limited time.
Festivals and Routes
The ambassador signs the outlets
The creator who already speaks for the brand in the city curates the points of sale.
Co-signed
A route that looks like the brand
The carmaker, fashion label or bank signs the lifestyle it wants to stand for.
Signed
World Cup, Carnival, Valentine's Day
The Guide stays live for as long as the occasion lasts and returns next time.
Festivals and Routes
A perk for club members
A football club, association or loyalty program gets a Guide for its members.
SignedA reason to try it
The new product reaches the points of sale with a perk for the first to try it.
SignedHow it works
Design the activation with the client
Format, markets, duration and creators.
Doubly takes it live
Page, outlets, perks, validation and support.
Deliver the report
Validations by outlet and by market, ready to cross-check with sell-out.
Who does what
Whoever has the local relationship talks to the venue, using the script Doubly provides.
The client
- Sets product, occasion and goal
- Approves the markets and the perk
- Approves the byline on the Guide
Your agency
- Creative direction for the Guide
- Campaign, creative and paid boosting
- Choosing and briefing the creators
- Reviewing results with the client
Doubly
- Builds the Guide and the page
- Onboards outlets and perks
- Validates use at the counter
- Delivers the report by market
Whoever has the local relationship
- The brand's trade team or the chosen creator
- Talks to the venues
- Uses Doubly's outreach script
What Doubly runs
Everything that comes after the venue says yes.
A Guide with the client's brand
Cover, name and byline, in the app, on the web and as a PDF.
Unique code at the counter
One code per person and per outlet, validated in seconds.
Onboarding and support
Every counter knows what it gives and how to confirm it, and has someone to turn to.
Report by market
Visits, activations and validations in real time.
What it costs and how the agency earns
The client pays by campaign length and number of markets. The agency earns through resale or commission.
Duration and markets
The more markets, the lower the price per market.
Resale or commission
Terms are shared in the demo.
No prices are published. You get the investment in the demo, once we understand markets, duration and goal.
Frequently asked questions
How does the agency make money from this?
The agency can resell Doubly to the client or earn a commission on the contract. Terms are shared in the demo.
Who talks to the venues?
Whoever has the local relationship: the brand's trade team or the creator who signs the curation. Doubly provides the script and handles everything after the yes.
Can I bring in creators the agency already works with?
Yes. In the co-signed format, the curation and audience belong to the creator, and the byline is shared with the brand.
What does the client get at the end?
The report of visits, activations and validations by point of sale and by market. The data belongs to the brand and can be cross-checked with its sell-out.
And when the campaign ends?
The perk is no longer distributed, but the page and the curation keep the brand's byline. Next season, the same Guide comes back updated.
Let's design your client's activation
Tell us which brand you work with, where it wants to activate and for how long. We'll come back with a Guide format and the investment.
Not a brand agency?
Doubly also works directly with brands and with local agencies.