Turn digital engagement into real-world conversion.
A Guide signed by your brand brings shoppers to the point of sale, with a trackable perk at every counter.
Engagement becomes foot traffic, desire becomes a visit, and influence becomes conversion you can verify.
| Point of sale | Market | Validations |
|---|---|---|
| Lanchonete da Praça | São Carlos | 412 |
| Bar do Centro | São Carlos | 388 |
| Batataria Universitária | São Carlos | 301 |
Marketing and Trade in one activation
Brand and sell-out perform better together.
The brand gains context
Signed curation puts your brand next to places people already love, in content they save and use.
The point of sale gets foot traffic
The perk gives shoppers a concrete reason to go to the counter, and every visit is recorded.
Together, they add up to one result. The brand shows up where the purchase happens, and both teams track in the same report what the activation delivered, from discovery to validation at the counter.
Three formats
The Guide is the campaign content itself. What changes is who signs it and how long it stays live.
The Guides shown here are illustrative examples. Profiles and prices are not real.
The Guide belongs to your brand
You choose the points of sale that carry your product. Each one offers a perk, and the Guide brings shoppers there.
Your brand and a local creator
The curation and the audience belong to the creator, and the byline is shared with your brand. It can be a new Guide or one that's already live.
For an event or a season
A festival, a launch or a travel route. The Guide stays live for as long as the activation runs and returns for the next edition.
Who already does this
Brands curating local picks is nothing new.
Market references. Doubly has no relationship with Michelin, Coca-Cola or DIG-IN. Portuguese case checked at dig-in.pt.
of Brazilians have bought a product recommended by a content creator.
YOUPIX and Nielsen, Consumo & Influência 2026buy within seven days of seeing a creator's recommendation.
YOUPIX and Nielsen, Consumo & Influência 2026discover new things through influencers.
YOUPIX and Nielsen, Consumo & Influência 2026“Isn't this just sponsored content by another name?”
It's the first question. And the whole market struggles to answer it.
of companies struggle to measure the ROI of influencer marketing.
YOUPIX and Nielsen, ROI & Influência 2025, 187 brand and agency professionalsstruggle to prove their campaigns work.
YOUPIX and Nielsen, ROI & Influência 2025The campaign
- The post delivers reach and drops out of the feed
- Measurement stops at views and engagement
- Nothing connects the content to the counter
- Next month, you start from scratch
The asset
- The Guide stays live after the campaign
- Every perk used becomes a record with point of sale, market and date
- You measure visits, not views
- Next season, the same Guide comes back updated
The campaign buys attention. The Guide takes that attention to the counter and records every visit, so ROI becomes simple math: the market's investment on one side, validations on the other.
The customer journey
It's not another channel for your team to manage. The Guide connects touchpoints shoppers already use and measures every step. Not just reach: the journey.
How it works
Set the format and the markets
Format, cities and points of sale. Curation is handled by your team or by the creators the brand chooses.
Doubly runs it
Onboarding the points of sale, perks, testing and support are on us. Your team handles strategy and creative.
Track every validation
From Guide visit to validation at the counter, with a dashboard by point of sale, Guide and campaign.
Who does what
The strategy is yours and the operations are ours. The venue deals with people it already knows, and it has its own role because the counter is where many activations break down.
Your brand
- Sets product, occasion and goal
- Chooses the markets
- Sets the perk
- Approves the byline on the Guide
Doubly
- Builds the Guide and the page
- Onboards the points of sale and the perks
- Validates use at the counter
- Delivers reports by market
Whoever signs the curation
- Your trade team or the chosen creator
- Talks to the venues, using the script we provide
- Takes the Guide to their own audience
The point of sale
- Welcomes people who came through the Guide
- Knows what to give, with the rules in writing
- Confirms use in seconds
- Sees its own traffic on the dashboard
All on one platform
Free or paid Guides
You decide whether to charge for the Guide, and it can be bought as a gift.
Regional reach and coverage
Simultaneous campaigns across different cities, neighborhoods or shopping routes, with dedicated curation in each market.
Trackable perk
A unique code validated at the point of sale, with real-time data.
Reports and dashboards
Visits, activations and validations by point of sale, Guide and campaign.
Frictionless operations
Doubly handles the tech and the support.
Languages and currencies
Language, currency and activation units adapted to each market.
App, web and PDF
People access it however they like, with nothing to download.
Brand byline
The Guide page carries your brand's cover, name and byline.
The cost of building it yourself
Having the idea is easy. The hard part is keeping these four fronts running while the campaign is live.
Unique code
One code per person, per point of sale and per market, with no one using the same one twice.
Onboarding and training
Every counter needs to know what it gives and how to confirm it. With thirty points of sale per market, that never stops.
Support for buyers
Questions come in on Saturday night, from shoppers and from venues.
Report by market
Visits, activations and validations for each market at a glance, every week.
One format that scales across themes and markets
The Guides shown here are illustrative examples. Profiles and prices are not real.
Pricing
The price depends on two things: how long the campaign runs and in how many markets.
Campaign length
- How long the Guide is distributed
- How long the perk is valid after purchase
- It can be a one-off activation, a season or the whole year
Number of markets
- Each city, neighborhood or shopping route counts as a market
- From a regional activation to a national campaign
- The more markets, the lower the price per market
What each market already includes
Take it to your agency. The Guide can come out of the influencer or trade budget that's already approved, and the agency on your account runs it with us.
You get the price in the demo, once we understand markets, duration and goal.
Frequently asked questions
How is this different from an influencer campaign?
The campaign delivers reach and ends. The Guide stays live, and every perk used is recorded with point of sale, market and date.
Who owns the data?
Your brand, by market and by point of sale. You can cross-reference them with your own sell-out data.
What happens when the campaign ends?
The perk is no longer distributed, but the page and the curation keep the brand's byline. Next season, the same Guide comes back updated.
Who talks to the venues?
Whoever has the local relationship: your trade team or the creator who signs the curation. Doubly provides the script and handles everything after the yes.
Do I need new budget for this?
Not necessarily. The Guide can come out of your existing influencer or trade budget.
When do I start seeing results?
Data shows up from day one. Within a few weeks you can compare markets and decide what to scale.
Let's design your activation
Tell us what you want to activate, where and for how long. We'll come back with a Guide format and the investment.
Not a brand?
Doubly also works with agencies and media outlets.
I'm an agency and want to bring this to my clients →
I run a media outlet and want to turn content into a product →