The city guide became an annual food passport, and in 2026 it launches an edition in Orlando.
7thedition
210+venues
2cities in 2026
Doubly has no relationship with these projects. Public data from the projects' websites, Jornal do Comércio (April 2026) and Sabores de Curitiba, checked in September 2026.
The cost of going it alone
These projects needed a team, development and investment to exist. And once the app exists, four things never stop.
App stores
App published and up to date
Apple and Google change the rules, and someone has to keep up.
Money
Checkout and payouts
Payment provider, reconciliation and refunds, every month.
Technology
Keeping everything running
The agency would need a tech team just to keep operations going.
Support
Helping buyers
Questions come in on Saturday night, and someone at the agency has to answer.
This can cost up to R$ 200,000*
*That's what was spent on app improvements alone, in a single edition of one of the largest food tours in southern Brazil (about $39,000).
is what it costs to test a Guide on Doubly for three months, with all of that ready and running.
Essential monthly plan
One dashboard, many Guides
Every new Guide runs on the same operation, and the agency tracks them all on one dashboard.
Sample dashboard, with illustrative Guides and numbers.
Agência Maré GuidesIllustrative
Guide
Status
Sales
Validations
Specialty coffee in Florianópolis
Live
214
389
Pet-friendly bars in Lagoa
Live
96
171
Summer on the Island
Draft
0
0
How it works
1
Choose the theme
What the agency knows best.
2
Lock in the perks
Using the outreach script we provide.
3
Publish and track
Sales and validations show up on the dashboard.
Who does what
The relationship with the city belongs to the agency. Doubly runs everything after the yes.
Role 1
Your agency
Chooses the theme and the places
Talks to the venues
Promotes the Guide on its own and its clients' channels
Role 2
Doubly
Builds the page and checkout
Sets up the perks
Validates use and handles payouts
Supports buyers
Role 3
The venue
Offers a perk
Welcomes people who came through the Guide
Confirms use in seconds
Pricing
You pay for a plan, and it comes back to you as credit. The 12% commission on each sale is taken from that credit. While the commission is below the plan price, you pay only the plan; once it's above, you pay only the 12%.
Essential
To sell your Guide
Everything the Guide needs to go live, be sold and be validated at the venue.
$39/mo
Also available as Season ($195 for 6 months) and Annual ($390).
The monthly price drops and the credit lasts longer, which matters if your Guide sells more in some months than others.
Comparison of the three plan durations
Duration
Essential
Co-branded
How the credit works
Monthly
$39/mo
$59/mo
Expires at the end of each month and doesn't roll over. Three-month minimum.
Season · 6 months
$195
$295
Valid for the full six months. Matches the lifetime of a seasonal Guide.
Annual · 12 months
$390
$590
Valid for the full year. For those who want to launch more than one Guide or keep one live all year round.
With Season and Annual, a slow month is offset by a strong one, because the credit doesn't expire at month's end. Both are paid upfront.
Extra Guide: $29 a month on Essential and $59 on Co-branded, per active Guide. That amount also becomes credit.
Do the math
Drag and see how much you keep.
From 0 to 500 sales a month.
You set the price.
Your part
$246
per month
You earn$285
You pay Doubly$39
At this volume you pay the monthly minimum of $39.
Simulation on the Essential Monthly plan: the $39 monthly fee comes back as credit and the 12% commission per sale is taken from it. On Co-branded, the plan is $59. With Season and Annual, the credit is valid for the whole contracted period, not per month.
Frequently asked questions
Do I need someone just to run several Guides?
No. Every Guide runs on the same operation, and the agency tracks them all on one dashboard.
Who talks to the venues?
The agency, which already has the relationship with the city. Doubly provides the outreach script and handles everything after the yes.
Can the agency's clients be in the Guide?
Yes. Each venue joins with its own perk and welcomes people who came through the Guide.
Can a local brand sponsor the Guide?
Yes. On the Co-branded plan, the sponsor's brand is applied to the Guide.
Can the Guide be free?
Yes. No sales means no commission, and the agency pays only the plan price.
Let's build your city's Guides
Tell us where the agency operates and which themes it knows best. We'll show you the platform and the dashboard with several Guides.
Not a local agency?
Doubly also works with brand agencies and with creators.
