Your curation and recommendations become products for your local audience.
Doubly handles all the tech and the support.
A new product that uses what the media group already has: audience, credibility and presence across channels.
Turn your audience into revenue with themed Guides, sold on your website and promoted in your programming.
Offer digital products that people buy and brands want to sponsor, under your outlet's name.
Connect TV, radio, website and social media in one journey that ends at the venue's counter.
Food, travel, beauty, sports and more. Every section, award or festival in the group can become a Guide.
Doubly handles the page, the app, sales, perk validation and audience support.
In 1965, Brazilian publisher Editora Abril turned its hotel, restaurant and road recommendations into an annual guide that readers bought. A Guide opens the same path for your outlet.
The magazine's curation became a product in its own right, sold every year and used as a reference by people traveling the country. It was where Brazil's first hotel and restaurant ratings appeared.
Market reference. Doubly has no relationship with Editora Abril. Data from Wikipedia, Blog do Zé Beto (June 2015) and Mundo das Marcas, checked in September 2026.
The same tool becomes a product to sell on several fronts, with the sales team the group already has.
A perks club that people pay for, or that comes with the subscription and helps retain subscribers.
A new format for advertisers: the brand sponsors the Guide and shows up at every place included.
The group's festival or award gets an official Guide, with a sponsorship package and a perk for the audience.
Each affiliate sells its own Guide to local advertisers, with regional reach and coverage.
Tourist routes built with tourism boards and sold as a project.
Each format is a different product with its own business model. The group chooses what to sell, to whom and in which markets.
The Guides shown here are illustrative examples. Outlet, brands and prices are fictional.
The Guide carries only the outlet's brand, like the rankings and sections it already publishes.
The outlet shares the byline with a sponsoring brand, which appears on the Guide page.
A group award, festival or tourist route gets a Guide, which stays live for as long as the activation runs.
The Guide becomes a club or subscription perk, with access for subscribers only.
Every section, award or market in the group can become a Guide. A few examples, across the four formats.
Sample Guides. Outlet, brand, public body, titles and prices are fictional.
No. Doubly builds and maintains the whole setup. Your team keeps doing business development, which it already does well.
Guide page, app in the stores, payment and validation at the counter, with no development by the group.
App updates, store rules, payment method and fixes are on Doubly.
Support for the audience and the venues, from sign-up to perk redemption.
From Guide created to perk redeemed at the counter.
With payment on, to sell to the public, or free, when someone sponsors it.
TV, radio, website and social bring the audience to the Guide.
They show the Guide at the venue, which validates the perk at the counter.
Support for customers and venues, from start to finish.
The media group sets the business model, and the sales team talks to the venues. Doubly runs everything after the yes.
Outlets that turned their own recommendations into a club, a business of its own or a paid product.
The Brazilian newspaper's subscriber perks club, with restaurants, cinemas, hotels and outings, including 2-for-1 at restaurants.
The subscriber club got a new website and app for the newspaper's centenary, with food, travel and entertainment.
The recommendations site the newspaper bought became a product in its own right, with a paid subscription since 2021.
The editors choose the restaurants, and the magazine's curation became a market open to the public.
Doubly has no relationship with these projects. Sources: Tecmundo and Doutores da Web (November 2025); Portal Tela (May 2025); Wikipedia and Nieman Lab (October 2016); Digiday (June 2019) and Wikipedia. Checked in September 2026.
Each format has its own model, designed around the markets, the length of the activation and the size of the outlet. We'll design yours in the demo.
No. The Guide can be sold to the public, included in a subscriber club, or free when a brand, an event or a government body sponsors it.
The outlet's sales team, which already has the local relationships. Doubly provides the outreach script and handles everything after the yes.
The media group and the venues that validate the perk.
Doubly. Page, app, payment, validation, maintenance and support for the audience and venues are all on us.
Yes. Each affiliate can have its own Guide, or one Guide can cover several cities in the coverage area.
Each format has its own model. We design it in the demo, based on markets, activation length and format.
Tell us who you are and where your outlet is. We'll show you the platform and come back with a Guide format.
Doubly also works directly with brands and with local agencies.